Joe Jordan - Owner/General Manager
Joe is the founder and co-owner of the Wheelstore in Oceanside,
Joe joined the Automotive performance industry straight out of
college. Joe joined Yokohama tires in their racing program, at age
21 serving as the coordinator of Yokohama's involvement in the Toyota
Atlantic Championship. Toyo hired Joe in 1992 to manage their performance
tire department. Joe led Toyo's involvement in the emerging Sports
Compact market, and establish Toyo as one of the leaders of this
market. In the past 3 years, Toyo has increased it's high performance
tire sales over 300%.
Joe's responsibilities at Toyo is multi-faceted included stategic
planning, product planning and development and dealer and sales
channel development as well as special event and dealer promotions.
He has experience at using special events to increase brand awareness/image
and creating sales through dealers at performance events.
Joe left Toyo to embark on his own adventure of small business
ownership. Starting the Wheelstore in April of 2000, he has worked
to create an identity and brand for his store. The Wheelstore's
sales will eclipse 1.5 million in 2001.