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Joe Jordan - Owner/General Manager
Joe is the founder and co-owner of the Wheelstore in Oceanside, CA.

Joe joined the Automotive performance industry straight out of college. Joe joined Yokohama tires in their racing program, at age 21 serving as the coordinator of Yokohama's involvement in the Toyota Atlantic Championship. Toyo hired Joe in 1992 to manage their performance tire department. Joe led Toyo's involvement in the emerging Sports Compact market, and establish Toyo as one of the leaders of this market. In the past 3 years, Toyo has increased it's high performance tire sales over 300%.
Joe's responsibilities at Toyo is multi-faceted included stategic planning, product planning and development and dealer and sales channel development as well as special event and dealer promotions. He has experience at using special events to increase brand awareness/image and creating sales through dealers at performance events.

Joe left Toyo to embark on his own adventure of small business ownership. Starting the Wheelstore in April of 2000, he has worked to create an identity and brand for his store. The Wheelstore's sales will eclipse 1.5 million in 2001.